Job Specification: Head of Sales – Belgium

Location: Belgium (Home‑based with national travel) Industry: Intralogistics / Automation / Warehouse Systems Seniority: Country Lead – First Commercial Hire Type: Full‑time, Permanent

Role Overview

A global intralogistics systems provider is establishing its first commercial footprint in Belgium and is hiring a Head of Sales to lead this market entry. This is a rare opportunity to build a country operation from the ground up — combining hands‑on sales execution, market development, and strategic leadership.

You will be the face of the business in Belgium: opening doors, shaping the go‑to‑market strategy, building early pipeline, and securing flagship wins that anchor long‑term growth. The role requires someone who is both strategic and operational, with deep credibility in intralogistics systems.

Key Responsibilities

• Lead the Belgium market launch, owning strategy, execution, and early commercial success.

• Drive new business acquisition across key sectors: 3PL, retail, FMCG, e‑commerce, manufacturing, and distribution.

• Build and manage a high‑value pipeline of automation and warehouse system opportunities.

• Conduct customer discovery, site visits, and early‑stage solution discussions with technical teams.

• Develop and execute a Belgium‑specific sales strategy, including segmentation, targeting, and partner engagement.

• Act as the primary commercial interface for customers, consultants, and industry stakeholders.

• Collaborate with global solution design, engineering, and project teams to shape winning proposals.

• Represent the business at Belgian and European industry events, exhibitions, and forums.

• Provide accurate forecasting, reporting, and market intelligence to global leadership.

• Lay the foundations for future team growth (sales, pre‑sales, and local support functions).

Essential Experience

• Proven track record in intralogistics systems, warehouse automation, robotics, or material‑handling solutions.

• Strong background in new business sales, ideally in a market‑building or early‑stage environment.

• Experience selling complex engineered solutions with long sales cycles and multi‑stakeholder decision processes.

• Ability to engage confidently with operations leaders, engineering teams, and C‑suite stakeholders.

• Strong commercial acumen with structured sales methodology (Challenger, SPIN, Miller Heiman, etc.).

• Fluent in Dutch and English; French is a strong advantage.

• Comfortable working autonomously as the first hire in a new geography.

Personal Attributes

• Entrepreneurial mindset with the drive to build something from zero.

• Hands‑on, proactive, and commercially sharp.

• Strong relationship‑builder with credibility in the automation ecosystem.

• Resilient, persistent, and motivated by growth targets.

• Strategic thinker who can also execute at ground level.

What’s on Offer

• Lead the Belgium expansion for a global intralogistics business.

• High visibility with direct influence on regional strategy and long‑term growth.

• Competitive senior package with performance‑based incentives.

• Opportunity to build a team and scale the operation as the market grows.