Job Specification: Head of Sales – Netherlands

Location: Netherlands (Home‑based with national travel) Industry: Intralogistics / Automation / Warehouse Systems Seniority: Country Lead – First Commercial Hire Type: Full‑time, Permanent

Role Overview

A global intralogistics systems integrator is launching its first commercial presence in the Netherlands and is hiring a Head of Sales to lead this expansion. This is a pivotal role for an entrepreneurial commercial leader who can combine hands‑on sales execution with strategic market development.

You will be the company’s first feet on the ground in the Netherlands — responsible for opening doors, building early pipeline, securing flagship wins, and laying the foundations for long‑term growth. The role requires deep credibility in intralogistics systems, strong commercial instincts, and the ability to operate autonomously while representing a global brand.

Key Responsibilities

• Lead the Netherlands market entry, owning strategy, execution, and commercial outcomes.

• Drive new business acquisition across 3PL, retail, FMCG, e‑commerce, manufacturing, and distribution sectors.

• Build and manage a high‑value pipeline of warehouse automation and system integration opportunities.

• Conduct customer discovery, operational assessments, and early‑stage solution discussions with technical teams.

• Develop and execute a Netherlands‑specific go‑to‑market strategy, including segmentation, targeting, and partnerships.

• Act as the primary commercial interface for customers, consultants, and industry stakeholders.

• Collaborate with global solution design, engineering, and project delivery teams to shape winning proposals.

• Represent the business at Dutch and European industry events, exhibitions, and forums.

• Provide accurate forecasting, reporting, and market intelligence to global leadership.

• Build the commercial foundation for future team growth (sales, pre‑sales, and local support functions).

Essential Experience

• Strong background in intralogistics systems, warehouse automation, robotics, or material‑handling solutions.

• Proven track record in new business sales, ideally in a market‑building or early‑stage environment.

• Experience selling complex engineered solutions with long sales cycles and multi‑stakeholder decision processes.

• Ability to engage confidently with operations leaders, engineering teams, and C‑suite stakeholders.

• Strong commercial acumen with structured sales methodology (Challenger, SPIN, Miller Heiman, etc.).

• Fluent in Dutch and English; German is a plus.

• Comfortable working autonomously as the first commercial hire in a new geography.

Personal Attributes

• Entrepreneurial, self‑starting, and motivated by building something from zero.

• Hands‑on operator with strong strategic thinking.

• Credible, consultative, and able to simplify complex automation solutions.

• Persistent, resilient, and commercially sharp.

• Strong relationship‑builder with deep understanding of the Dutch logistics ecosystem.

What’s on Offer

• Lead the Netherlands expansion for a global intralogistics business.

• High visibility and direct influence on regional strategy and long‑term growth.

• Competitive senior package with performance‑based incentives.

• Opportunity to build a team and scale the operation as the market grows.